Shouldn't Hell Be A Pleasant Place?

This is what I know about the devil:
- tries to lure human being over to his side
- will do whatever it takes
- is a smart ass

I mean, it is a bit frightening with all the burning and pain, right? What will people prefer, to be burned in eternity or drink from an ever lasting beer fountain in a never ending party?

It makes sense if hell is actually better than heaven. And it also makes sense how hell is described in the bible :) It would also make sense if the devil did more commercials and ads for his beautiful paradise hell. But I haven't heard about that. Hm, does that mean the devil is illogical? Hmf, if it/she/he is illogical, does that mean... oh my god!